Reclaim
Branding for Human Rights
Context
Reclaim supports Human Rights, protects independent courts and safeguards free media by providing strong strategies. The NGO develops policy recommendations for European decision-makers and encourages young people to advocate for their rights.
Challenge
The challenge was to create a new and cohesive visual identity for the organisation. It would represent the energy of activism and young people across Europe, while retaining a formal essence in order to also connect with the institutions involved in the fight.
Role
I worked closely with the founders to understand the needs and the essence of the organisation and create a comprehensive identity. The new identity was designed primarily for digital applications. The founders wished to retain the original logo.
